CNH Industrial, agricultural brands STEYR and New Holland Agriculture, alongside global construction equipment brand CASE and global powertrain brand FPT Industrial, have all been awarded 2020 Good Design Awards.
These awards recognize products and concepts from the four brands that were judged to be outstanding examples in their respective fields.
Celebrating the most innovative and cutting-edge industrial, product and graphic designs from around the world, the selection criteria are based on the highest https://www.aga-parts.com/ aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility, and energy efficiency, and sensitivity to the environment.
The jury, composed of design professionals, specialists, design journalists and critics selected the following products from a record number of submissions from 48 countries: the STEYR Konzept Tractor, the New Holland BigBaler 1290 High Density, the CASE ‘Project Zeus’ concept electric backhoe loader and the FPT Industrial concept Cursor X engine.
CASE ‘Project Zeus’ electric backhoe loader concept
The CASE ‘Project Zeus’ is the world’s first electric backhoe prototype, which combines the essence of CASE’s heritage and its mission to enhance sustainability in construction in a clean and simple design package. This zero-emission machine has the same power and performance as its standard diesel equivalent and delivers significantly lower operating costs. Series production models of the electric backhoe, branded as the CASE 580 EV, will be delivered in early 2021.
The award recognizes the matching of CASE brand heritage via a product line that originated in 1957 with sustainability anchored in both clean operation (no emissions/elimination of diesel fuel) and the sharp and clean design of the machine itself. “Project Zeus” was also noted for its innovative lighting/backlighting design elements; its rugged and clean lines and contouring; a specialized metallic “Power Tan” colour scheme; and a modern and intuitive user experience that combines traditional backhoe operation with specialization related to electrification.
This is the third CASE design to win in four years. CASE G Series wheel loaders were honoured in 2017, and the methane-powered concept wheel loader, Project Tetra, won in 2019.