What is SMS?
SMS means Short Message Service and tend to be 160 character text messages sent between cell phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is an extremely fast and personal communication method on par with a phone call in perceived trust.
What is SMS Marketing?
SMS marketing may be the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built-in many ways but you can find compliance rules set by the ACMA on what people consent to be opted into your lists. Unsolicited commercial messages delivered to a person is called spam and is illegal under the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to control the SMS sending process. sms versturen via pc en internet naar mobiel These bulk SMS systems range in cost and functionality. The very best SMS marketing platforms have an excellent combination of cheap SMS and web SMS features. Be sure you only deal with a reputable SMS gateway as delivery reliability can vary a lot.
Several types of SMS delivery
There are two main forms of online SMS delivery. Direct connection where in fact the SMS gateway is plugged directly into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to provide more cost effective SMS marketing than direct connection.
Some international routes can be extremely unreliable and some providers will offer extremely cheap prices however you may end up paying exactly like a far more reliable connection as you still purchase messages not delivered.
The best bulk SMS service will have a combination of good quality international routing and cheap sms prices. Should you have a service that requires guaranteed delivery such as a crisis or alert service you then should use a direct local connection, even though this is still not 100% guaranteed to deliver it will provide you with the highest percentage of success.
It will generally cost double though.They are just the very basics but building on these basics you can develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from you then you will have great success.