We’ve been talking lately about how to boost your organization marketing with Instagram. Unlike what many people still believe, Instagram isn’t only a fun app where you could post food, holiday and family pics.
Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: there are plenty of people on the market who promise to grow your Instagram followers by the thousands, but beware. Most of them use fake accounts created by bots to inflate your numbers.
These kinds of followers have zero value. Actually, they are able to even be dangerous, attempting to steal your password or photos or infect you with a virus.
In line with the data security company Imperva, these bad bots take into account 28.9 % of bots on Instagram.
The easiest method to build your Instagram followers is by being authentic to your brand as well as your audience.
Here are 3 ideas to help you to get real Instagram followers:
Tell a Story with Hashtags
It’s great to use your organization name as a hashtag, but you have to think beyond that.
If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the image you’re sharing. You intend to start a conversation when you’re sharing posts for things such as:
A good example of a brand would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage visitors to get together and share their chips, and also to use the hashtag when they share photos of their meetups.
Through the use of engaging, relevant hashtags, you will be discovered in Instagram searches and hopefully build up followers on Instagram.
buy active Instagram followers Get Creative
Instagram is centered on photos, so many people think about the caption being an afterthought.
Don’t neglect the image caption! You will generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your followers.
Here are some ideas to help you build up followers on Instagram together with your posts:
Use questions in your caption. Write your question at the beginning of the post in order that people see it first.
Get personal with your post. Tell a tale about yourself, or how your product helped or inspired another person.
Ask people to tag others. Asking visitors to tag three of their best friends or tagging someone they’re grateful for brings other potential followers into the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals around the globe.
Remember when it comes to using Instagram posts to obtain followers, it’s about being authentic. Avoid questions in every single post or tell an individual story that isn’t genuine.
One of the best ways to build your Instagram followers would be to get to know your neighbours!
Whether you’re creating Instagram ads or desire to promote your event in a particular area, you can see what’s happening near you by visiting the search page and clicking on the Places tab.
Type in the positioning to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment as well as an emoji and follow the person if you like what you see. Hopefully, this will be the start of an organic interaction.
For example, if you offer life coaching services, you can type in your location followed by “entrepreneurs.” Local entrepreneurs could be searching for more work and life balance or help with life goals or career challenges.
Similarly, when you have a physical location that folks have checked into on Instagram, comment on those posters’ pictures to ensure they’re aware of your Instagram presence, and follow them.
These are among the best ways to build Instagram followers the right way: no bots, no shortcuts, just old ways to build relationships your audience and turn them into followers!
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works with entrepreneurs who struggle with getting the insufficient knowledge, skill and support had a need to create their online business presence.